Mauricio 80
Avianca
celebrating Mauricio de Sousa through the skies of Brazil
Mauricio de Sousa got an airplane for his 80th birthday.
in a year full of special celebrations, MSP design team was able to customize an entire Avianca aircraft, bringing the characters along to travel with passengers across the country.
from the fuselage decals to the cup holders on the tray tables, every detail was designed to bring the whole gang along for the party.
the airplane was full of easter eggs, like this guessing game in the overhead bins:
MSP - Mauricio de Sousa Produções
2015
my role: creative concept, creative development, art direction, design
creative direction: Bruno Honda Leite
design coordination: Tim Well, Marcelo Saggion
marketing: Claudia Arbex, Juliana Gonçalves
character art: Edu Akio,Emy Acosta, Irene Dellega, Wagner Furlan