Itaú illustration library
accessible illustrations for Itaú Design System
Itaú is the biggest financial institution in Latin America.
a big rebrand happened in 2023 led by the bank's brand design team and presented an initial direction for the brand’s illustration style, introduced by Pentagram.
to implement the illustrations across digital products, the design system's foundations team established the illustration language: fundamentals, structure and guidelines based on user experience needs within the journeys created by the UX design team.
the evolution of the illustration system also involved the work of Colletivo, in a collaborative process that always prioritized consistency, reuse, and scalability in functional, yet distinctive and proprietary illustrations.
winner of the iF Design Award 2025 in User Experience (UX)
silver at the 14th Brazil Design Award 2024 in Digital Design: User Experience
finalist at the 23rd Walther Moreira Salles Award, Itaú’s main internal institutional award
as the digital products evolve, new illustrations and new challenges arise, such as the new account for minors at Itaú Personnalité, which introduced a new audience, its own visual identity, and the challenge of stretching the limits within an already established illustration system without losing consistency.
Itaú Unibanco
2023
my role: illustration, visual design, strategy and governance of the product's visual assets at Itaú Design System
Itaú Design System team:
Ary Suptitz, Beatriz Assis, Bruno Okada, Cristiano Alves, Danton Gravina, David Ferreira, Diego Vieira, Fernanda Szeremeta, Filipe Silva, Gabriela Levy, Henrique Peixe, Janaina Moreira, Karina Daniele, Laura Madalosso, Luana Rolim, Maitê Hotoshi, Matheus Muller, Raphael Sonsino, Sandyara Peres, Thais Cabral, Wagner Rocha, Yuhri Alves
Itaú Brand Design team:
Clayton Caetano, Julia Resende, Marina Riecken, Michele Marrul, Mylena Rocha
Colletivo design team:
Beatriz Costa, David Bergamasco, Fernando Chiara, Maryangela Alves, Sabrina Silveira, Vanessa Queiroz