For his 80th birthday, Mauricio de Sousa got an airplane.
In partnership with Avianca airlines, a whole aircraft was customized with Turma da Mônica's characters, inside and out, from the overhead bins to the plane exterior. I got to be involved in the project from the very beginning and it was thrilling to see the first ideas finally take flight (pun intended).
The project was developed at Mauricio de Sousa Produções, with the creative direction of Bruno Honda Leite and the teamwork of Luciano Sigoli, Tim Well, Marcelo Saggion, Juliana Gonçalves, Claudia Arbex, Irene Dellega, Edu Akio, Vagner Furlan, Emy Acosta.
(All rights reserved to Mauricio de Sousa Produções / 2015)
photos: Valentino Mello
Spread for Claudia Filhos magazine, with recipes from fairy tales.
Spread for Monet magazine about the Sponge Bob universe
Illustrations for a poem in Ciência Hoje das Crianças, a magazine of science and curiosity for kids.
Poster for the special episode of Monica Toy animated webseries.
Illustrations for Ciência Hoje das Crianças, a magazine of science and curiosity for kids.
Claudia Filhos is a magazine for mothers. This story was about the importance of reading stories with your kids.
Wedding stationery for my newlywed friends.
My tribute to Cartoon Tribute, an homage to Cartoon Network's finest.
Icons and characters for Capricho's 2014 Style Guide.
Illustrations for Mundo Estranho magazine.
Games for Recreio magazine.
My contribuition to Silver Screen Society, an amazing project that features a different movie every month.
Illustrations for Capricho magazine, a brazilian teen magazine. This piece is a test about careers.
Design: Regina Mizuno
Art direction and character design for a NET campaign in partnership with Mundo do Sítio, about safety on the internet for children.
Project coordination: Livia Lopes and Simone Coelho
Direction / Animation / Production: Split Studio
Sítio do Picapau Amarelo is a beloved classic of children's literature in Brazil, written by Monteiro Lobato, almost 100 years ago.
Today, its characters are part of Brazil's popular culture and have been present through generations.
This is the redesign of the characters.
The idea was to refresh everything visually, with a contemporary look, but keeping the core of such incredible characters - from a stubborn talking doll to a living corncob with a pretty high IQ.
In addition to the redesign of the characters, a whole new identity was developed with Rômulo Castilho. As a guide for placement of the new identity in campaigns and on packaging, a styleguide was produced – with all the applications and brand rules.
Sítio animated series is produced by Mixer and animated by 2DLab, with the direction of Humberto Avelar. Currently on the 3rd season, it runs on the saturday mornings of TV Globo and daily on Cartoon Network.
This project won the REBRAND 100 Merit Award 2012 and was also featured on Brand New and The Concept Art Blog.
It was a great honor (and a huge responsability) for me to work with this amazing universe!
(All rights reserved to TV Globo/Monteiro Lobato)
Illustrations for a booklet about social inclusion of kids with disabilities for Projeto Guri, a supercool project of music for kids.
Poster for the Here Comes a New Challenger expo, part of the SPJam, a game development marathon.
Blixto is the uncanny hero of Lucas Silva e Silva's videogame, from Mundo da Lua, one of my favorite TV shows from the 90s.
Here is the episode when Lucas finishes the game and Blixto comes all the way from the moon to congratulate him.
Pecha Kucha Night is a global creative event with presentations in a cool and unusual format: 20 images, 20 seconds each. I got the opportunity to be part of the 6th edition in São Paulo and designed the event poster as well.
Logo for Pug Records, the coolest indie label from Minas Gerais, Brazil.
Illustrations for an educative board game about the different urban tribes that coexist in big cities.
The game was featured at the 2009 Spielwarenmesse International Toy Fair, the largest international trade fair in the area, in Nuremberg, Germany. it also won the 4th Toy Design Competition, run by Editora Espaco Palavra.
Project developed with Rômulo Castilho for Brinquedos Estrela.